On May 3, 2010 Fortune Magazine released the Fortune 500 list. The volume (161, Number 6) is a heavy one; weighting more than any other magazine published this month, and more than any regular night time fiction novel.
On page 15, opposite to the “Welcome to the 2010 Fortune 500” Letter from the Publisher, the full page ad reads:
Are you prepared to face today’s biggest IT risks?
- Confidence in a connected world (S) Symantec.
Then from pages 211 to 237 (or F-1 to F-26) each footer ad is a Symantec one. Some of the main messages from those mini-ads alternate the following two sentences; along with brief paragraphs that contain and highlight these points:
PUT SECURITY FIRST –data loss prevention –encryption –Web security –endpoint protection –virtualization management
CONTROL YOUR DATA –archiving –deduplication –disaster recovery –green IT –storage software –Symantec Hosted Services
It is obvious that Symantec sponsored the list. For those of us not around technology names or new to the IT world; know that Symantec is the company that bought/merged with smaller and diversified ones that produced and sold products such as Norton Antivirus, System Works, WinFAX, Veritas Backup, pcAnywhere, and many others.
The Symantec Corporation now focuses exclusively on services, software and devices that have only one purpose: secure data (PUT SECURITY FIRST and CONTROL YOUR DATA).
The company is ranked 353 in the Fortune 500, and number 3 as a software company after Microsoft (36) and Oracle (105). Its 2009 revenues were US$6,150,000.00.
If a company of these qualifications is trying to -finally- convey the signature on each of those ads: Confidence in a connected world message to readers of such publication; what should we take from it?
The Confidence in a connected world translation is simple: Self- Assurance in an Internet based environment.
Or, using trendy words: Security (your data) in a Cloud-Computing environment.
Is it just coincidental that Computotal CSI has been focusing on Total Data Security for the past 15+ years?
Proud to be part of such a futuristic enterprise.